According to Corey Hays of Bodyslam.net, WWE is set to revive its “EVOLVE” brand with tapings from February 7, 2025, at the WWE Performance Center in Orlando, Florida. This decision comes as part of WWE’s strategy to increase its talent pipeline and fan engagement.
The revival of EVOLVE will replace WWE NXT Level Up, which was discontinued in December 2024 after a brief run.NXT Level Up, which was launched as a secondary showcase for developmental wrestlers, has struggled to maintain a loyal fan base and an identity within the larger NXT brand.
Given this, WWE’s decision to revive EVOLVE shows a fresh dedication to developing a more vibrant and interesting product for both performers and viewers.
History of EVOLVE and its association with WWE
EVOLVE, originally an independent wrestling promotion, founded in 2010 by Gabe Sapolsky, was acquired by WWE in July 2020. Sapolsky ran EVOLVE from 2010-2020 when WWE purchased the company. He now works for WWE, and he is reportedly involved with the WWE ID program.
Evolve had showcased numerous WWE stars before WWE took over the promotion and Gabe started collaborating with the company. As per reports, WWE has filed a trademark on January 30 for “EVOLVE,” suggesting they had plans for the brand.
However, it is unclear who will be working the show, whether that’s NXT stars, ID’d superstars, or some other talent. As of this writing, WWE has not confirmed the news yet and further details are expected to emerge as the taping date approaches.
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The move is surely going to bring a change in the talent landscape of WWE and will provide an avenue for fresh talents to emerge ahead. With tapings set to begin in just a week, WWE fans have to see what WWE’s EVOLVE brand will bring to the table in 2025 and beyond.
